The approach
No templates. I analyse your competitors in depth, identify what works in your sector and build a strategy for your case. I work on my own projects and on clients', so I apply what is already generating revenue, not theory.
The difference is the tooling: I build my own tools on real Search Console, crawl and API data, and use AI for the part that used to take weeks. Auditing a shop with thousands of products is no longer two weeks of spreadsheets: with agents such as Claude Code, Search Console, crawl and catalogue data can be crossed in an afternoon. I spend the time deciding, which is what actually matters.
What it includes
Prioritised technical audit
Indexing, crawling, speed and Core Web Vitals, canonicals, hreflang, internal linking, architecture and structured data. Not a 200-warning PDF: the list of what to fix, in order, and why.
Keyword research with real data
Volume, difficulty and search intent, crossed with what you already rank for in Search Console, turned into a content plan you can sustain.
Content that answers better
Guides and pages that answer better than the current top 10, with data, examples and original screenshots. AI helps write; experience and evidence come from your business.
Ecommerce SEO
Categories, product pages, filters, pagination, stock and variants. I have worked with WordPress and WooCommerce, PrestaShop (which I have taught at postgraduate level at IEBS), Magento, Shopify and custom builds.
Programmatic SEO
Hundreds of pages generated from data (listings, locations, comparisons) when it makes sense and each page adds something of its own.
Applying the changes, not just listing them
With AI connected to your WordPress or shop, changes are applied with a prior backup, reviewed and reversible.
And the next step: GEO
All of the above is the foundation for appearing in ChatGPT, Gemini, Perplexity and Copilot answers too. See GEO: AI visibility.
Who it is for
- SMEs and online shops with a website that gets no Google traffic.
- Sites with traffic that does not convert.
- Local businesses that want to appear in their city and on the map.
- Content-heavy sites that are stuck: many pages, little traffic.
- Large brands with a lot of traffic at stake, where a technical mistake is expensive.
Price
It depends on the site. I ask for read access to Search Console, review it and give you a fixed price with what it includes. The first review is free.
FAQ
Is AI-assisted content penalised?
Google does not penalise text for being written with AI help; it penalises content that adds nothing, whoever writes it. That is why everything I publish includes something original: data, evidence, screenshots or experience.
How long until results?
Technical fixes usually show in weeks. New content typically takes three to six months. If someone promises you first position in a month, be wary.
What do you need to start?
Read access to Google Search Console and, if you have it, Google Analytics. That is enough for the free first review.